Link in Bio Shop: How to Sell From Your Social Profiles
Set up a link-in-bio shop that works on a phone: what to sell, how checkout works, what to put on the page, and how to track clicks and sales.
A link-in-bio shop is a single page behind the link in your social profile that sends visitors to the places where they can buy from you: a product page, a store, a booking calendar, a ticket link or a digital download. You don’t need a full online store to start. You need a clear, fast page that works on a phone and leads to a checkout you already trust.
This guide covers what a shop link in bio can and can’t do, how to set one up, how to handle checkout and fees, what to put on the page, and how to measure whether it sells.
TL;DR
- A link-in-bio shop is a mobile-first page that points followers to your products, services or bookings. The payment itself happens on the store, checkout or booking tool you connect.
- You can send people to physical products, digital downloads, classes, appointments and events from the same page.
- Lead with your best three or four buying links, label each by what the buyer gets, and keep everything readable with one thumb.
- Tag your bio link with consistent UTM labels so your analytics show which posts actually drive clicks.
- On shapes, you can build and edit the page from your phone. The Free plan costs $0 per month, and Pro is $8 per month or $60 per year.
Table of Contents
- What a shop link in bio actually is
- What you can sell through a link-in-bio shop
- How to set up a shop link in bio, step by step
- Connecting an existing store
- Checkout, payments and fees
- What to put on a shop link-in-bio page
- Tracking clicks and sales
- Our perspective
- Build your shop page on shapes
- A quick launch checklist
- FAQ
- Sources
What a shop link in bio actually is
Most social platforms give you one clickable link. Posts, Stories and videos can’t carry links that every viewer can tap, so that one URL has to do a lot of work. A link-in-bio page turns it into a small menu: your shop, your booking page, your newest drop, your email signup and your social accounts, all in one place.
A “shop” version of that page puts buying first. Instead of a flat list of ten equal links, it highlights products or offers, shows what each one is, and gets the visitor to checkout in as few taps as possible.
There are two broad ways to build this:
- A page that hosts a store. The page itself handles products, carts and payments. That’s more to set up and more to maintain.
- A page that organizes links to the tools you already use. Your store, payment links, booking calendar and ticket pages stay where they are. The page connects them in one tidy place.
We built shapes around the second approach. It’s a focused link-in-bio page that connects and organizes your existing external services. It doesn’t process transactions or run email marketing itself. If you already sell through a store, a payment link or a scheduling tool, you keep that setup, and your bio page becomes the front door.
What you can sell through a link-in-bio shop
Because the page points to checkout rather than replacing it, the range of things you can sell is wide.
| What you sell | What the link points to | What the button should say |
|---|---|---|
| Physical products (prints, candles, clothing) | Your store’s product or collection page | “Shop the new collection” |
| Digital products (presets, templates, ebooks, music) | A download or checkout page | “Get the Lightroom presets” |
| Classes and workshops | A booking or registration page | “Book Saturday yoga” |
| Services (coaching, sessions, commissions) | A scheduling page or inquiry form | “Book a 30-minute session” |
| Events and tickets | A ticketing page | “Get tickets” |
| Music and merch | A player embed plus a merch store | “Listen, then shop” |
The common thread: each button names the thing and the action, not the platform. “Book a 30-minute session” outperforms “My calendar” because the visitor knows exactly what happens next.
If you sell physical goods you make yourself, our page on link in bio for makers who sell shows how that layout works. For appointment-based work, see link in bio for appointment-based work. Musicians selling tickets, merch and music can look at link in bio for musicians.
How to set up a shop link in bio, step by step
The whole setup should take an afternoon, and most of that is deciding what to feature.
1. Decide what you want visitors to do first
Pick one primary action. For a maker, it’s buying a product. For an instructor, it’s booking a class. For a freelancer, it’s booking a call. Everything else is secondary. If you can’t name your primary action in one sentence, the page will feel crowded.
2. Gather your checkout links
Before you touch the page, collect the URLs you need:
- Your store’s homepage and two or three best-selling product or collection pages
- Any payment links for single items, such as a digital download or a deposit
- Your booking or scheduling page
- Your ticketing or event page, if you run events
- Your email signup, if you collect one
If you take bookings, you can also embed a live calendar on your own page. Our guide to the Google Calendar embed walks through it.
3. Build the page on your phone
Most of your audience arrives from a phone, so it makes sense to build and check the page on one. In shapes you edit the page directly: change layout, text, colors, fonts and buttons and see the result immediately. There’s no template to wrestle with and no drag-and-drop canvas. You structure content with blocks, folders and tabs, so a long catalog doesn’t turn into a long scroll.
A practical structure for a shop page:
- A short header: your name, a one-line description of what you sell and a profile image
- Your primary button, big and first
- Two or three featured product or service buttons
- A folder or tab for “Everything else” (full catalog, past drops, FAQ)
- Your email signup
- Social links at the bottom
4. Add images and embeds
Product photos sell. A gallery block with three to six strong images of your best items does more than a paragraph of description. If you sell music or run a podcast, a player embed lets visitors listen without leaving the page.
5. Publish, then test as a customer
Open the live page on a phone you don’t usually use, or in a private browser window. Tap every button. Check that each link lands on the right page and that the checkout works on mobile. Then put the link in your profile.
Connecting an existing store
If you already have an online store, you don’t need to rebuild it. Link to it directly, and link deep: a button that goes to the exact product or collection you just posted about converts better than one that drops people on a homepage and makes them search.
Three habits help:
- Match the post to the button. If today’s Reel shows a new ceramic mug, the top button on your page says “Get the speckled mug” and goes to that product.
- Use a collection link for evergreen items. Keep one standing “Best sellers” button so the page never feels stale.
- Retire sold-out items. shapes supports content scheduling, so you can plan which offers appear and when, which is handy for launches and limited drops.
Because shapes connects out to your existing tools, you can swap stores, add a new booking tool or change a payment link without rebuilding the page.
Checkout, payments and fees
Since the page links to checkout, your fees come from whichever checkout you use: your store platform, a payment processor, a ticketing tool or a booking tool. shapes itself does not take a cut of your sales, because it doesn’t handle the transactions.
What to check before you choose a checkout:
- Per-transaction fees. Payment processors typically charge a percentage plus a fixed amount per card payment. Rates differ by provider, country and payment type, so read the current fee page of the provider you pick, not a blog’s summary.
- Monthly platform fees. Some store builders charge a subscription on top of processing fees. Compare the total for the volume you actually expect.
- Payout timing. Find out how soon money reaches your bank account, especially if you sell small items.
- Mobile checkout experience. Buy something from your own store on your phone. If it takes more than a few taps, fix that before sending traffic.
- Taxes and shipping. If you sell physical goods in the US, sales tax rules vary by state. Your store platform or an accountant can tell you what applies to you.
- Disclosures. If you earn commission from affiliate links on your page, label them clearly. Check the Federal Trade Commission’s guidance for endorsements if you’re based in the US.
For very small sellers, a simple payment link for each product is often enough. For anything with variants, inventory or shipping, a proper store is worth it.
What to put on a shop link-in-bio page
A visitor decides in a few seconds whether to stay. Make those seconds easy.
Put the money buttons first. The first screen, without scrolling, should show what you sell and the main way to buy it.
Write buttons like labels on a shelf. Name the item or the outcome: “Book a private lesson,” “Shop prints,” “Get the planner (PDF).” Skip vague labels like “Click here” or “My stuff.”
Keep it short. Four to six primary buttons is plenty. Group the rest into folders or tabs, such as “Shop,” “Book,” “Listen” and “About.”
Make tap targets generous. Buttons should be big enough for a thumb, with space between them so nobody taps the wrong one.
Use readable color and type. High contrast between text and background matters more on a phone screen in sunlight than any design flourish. Choose one or two fonts and stick with them.
Show proof. A short line like “Handmade in small batches” or a few customer photos helps hesitant buyers. Only claim what’s true for your business.
State the practical details. Shipping regions, class locations, turnaround times and prices belong on the page or one tap away, so people don’t leave to ask.
Collect emails. Social reach can change from week to week, while a list is yours. shapes collects signups on your page, and on Pro you can download them as a CSV file to use in whichever email tool you prefer.
Tracking clicks and sales
A shop page is only useful if you know what it does. The simplest measurement approach has two parts: analytics on the page, and campaign tags on the link you place in each profile.
One link-in-bio analytics guide suggests a monthly review built around five questions: how many people clicked, where they came from, which links earned attention, which drove meaningful outcomes, and what changed since the last period. That’s a good habit because it keeps you from reacting to one good or bad day.
For sources, tag your bio link with UTM parameters. A social conversion tracking guide recommends updating the parameters whenever the bio link changes, because otherwise traffic can show up as direct or unattributed. Keep the labels for source, medium, campaign and content consistent across placements so your reports don’t fragment into near-duplicates like “IG” and “instagram.”
A simple tagging pattern:
- Source: the platform (instagram, tiktok, youtube)
- Medium: bio
- Campaign: what you’re promoting (fall-drop, spring-classes)
- Content: the post or placement, if you test several
Before you trust the numbers, run through a short checklist:
- Click your own tagged link and confirm the visit shows up in your store or booking analytics under the right source.
- Compare clicks on your page with visits at your store. A large gap can point to slow loading or a broken link.
- Judge buttons by outcomes (orders, bookings, signups), not clicks alone.
- Review monthly and change one thing at a time, so you know what worked.
On shapes, analytics are part of Pro, along with downloadable signups, custom domains and up to five pages.
Our perspective
We built shapes because most people who sell from social aren’t running a big e-commerce operation. They’re a potter, a yoga teacher, a photographer, a musician. They already have a store, a calendar or a ticket page. What they lack is one clean place that ties it all together and that they can fix in two minutes from a phone.
That’s why we chose to focus on the page rather than the transaction. Your checkout stays with the tools you trust, and shapes organizes the path to it with blocks, folders and tabs. You edit text and layout directly, with no templates to bend and no drag-and-drop grid to fight.
We think that focus is a strength. When a class sells out or a product drops, you open your phone, change the top button and you’re done. Edits to your draft can be undone, and you can ask the assistant for changes when you’d rather describe what you want than build it by hand.
Start with the free page. If you want your own domain, analytics and more pages, Pro is there when you’re ready.
Chris
Build your shop page on shapes
If you want to try this, shapes gives you a phone-first editor with buttons, galleries, folders, tabs, scheduling and provider embeds for bookings, shops, events and music.
The Free plan costs $0 per month and lets you publish a single page with shapes branding. Pro costs $8 per month or $60 per year, and it removes the branding and adds up to five pages, custom domains, analytics, downloadable signups, custom code embeds and more advanced styling and organization. See the plans and pricing, or go to the shapes homepage to start building.
Prefer to describe the page instead of building it? You can ask your AI assistant to build your page.
A quick launch checklist
Before you share the link in your profile, check each item:
- The top button leads to your most important offer.
- Every button label names the item or action.
- Each link opens the right page on a phone.
- Checkout works on mobile, start to finish.
- Prices, shipping or location details are visible without extra hunting.
- Your bio link carries UTM tags.
- Your email signup is live.
- You’ve set a reminder to review results monthly and update the top button with each new launch.
FAQ
Can I sell digital products from a link in bio?
Yes. Link to a checkout or download page for each product, such as presets, templates, ebooks or music, and name the product on the button. Because the page only points to checkout, your payment tool delivers the file.
Do I need an online store to have a link-in-bio shop?
No. A payment link for each item or a booking page is enough to start, and you can add a full store later. The bio page just needs somewhere for visitors to complete the purchase.
Does shapes take a percentage of my sales?
No. shapes doesn’t process transactions. Any fees come from the store, payment or booking tool you connect, so check that provider’s current pricing page.
How many links should a shop page have?
Aim for four to six primary buttons and put everything else into folders or tabs. A short page makes the main action obvious, and a phone screen can’t hold much more anyway.
Can I sell classes or services this way?
Yes. Link to a booking or registration page, label the button with the class or session, and show the time, place or price nearby. Many instructors add a calendar embed so people can see availability right on the page.
Sources
- Link-in-Bio Analytics: Monthly Metrics for Creators
- How to Track Social Media Conversions and Tie Posts to Sales
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