Choose shapes if…
You need a page for your profile link, with folders and tabs to organize your work. You want to try direct phone editing and undoable draft changes with Cove.
shapes vs Carrd
A bio page, or a one-page website?
Carrd is a responsive one-page site builder that can also be used for a bio link, with free publishing and paid plans for custom domains, forms, embeds, and advanced customization. shapes focuses on bio pages with content blocks, folders, tabs, direct phone editing, and an assistant. Try both for your actual page; their publishing limits and editing workflows differ.
Written by shapes, not an independent review. Competitor claims link to official sources below; features and plans can change.
Jump to the comparisonChoose Carrd if…
You want a general one-page site, including a bio link, or need custom code directly in the page on Pro Standard or Pro Plus. Pro Plus also offers advanced element settings such as attributes, custom styles, and JS events.
The differences that matter.
Read the trade-offs, not a wall of checkmarks. On a narrow screen, scroll the table to compare both tools.
| What matters | shapes | Carrd |
|---|---|---|
| What you build | A focused bio page from links, galleries, folders, tabs, and other purpose-built blocks. | Responsive one-page sites, including personal profiles and bio links. Its free tier supports up to three sites with core features. Source |
| Editing approach | Edit words on the page and arrange validated blocks. Cove can reorganize or restyle the draft, with undo. | Start from a template or blank page. Pro Standard and Pro Plus support embedded code; Pro Plus adds advanced element settings. Source |
| Custom domains | Included on shapes Pro ($8/month or $60/year USD). Domain registration is separate. | Custom domain publishing is available on Pro Standard and Pro Plus, not Pro Lite. Domain registration is separate. Source |
| Forms and embeds | Built-in email collection and supported provider embeds. Custom HTML, CSS, and JavaScript embeds are included on shapes Pro, and run in an isolated frame that cannot touch the rest of your page. | Pro Standard includes contact and signup forms, widgets, and custom code embeds including script tags. Pro Plus adds advanced custom forms. Source |
| Pricing approach | Publishing 1 page is free. shapes Pro is $8/month or $60/year (USD) for up to 5 pages, custom domain publishing and no shapes badge. Domain registration and any external services are separate. | Free publishing and paid Pro Lite, Pro Standard, and Pro Plus plans. See the plan documentation for annual pricing, site limits, and feature boundaries. Source |
shapes details: current publishing plans. Competitor prices and plan boundaries: check the linked official sources for your billing period and region.
Different scope, different decisions.
A bio page and a one-page website can look similar at first. shapes keeps the structure focused: a profile, blocks, folders, and tabs that help organize your content. Carrd’s wider site-building features are useful when the page needs a more general layout or behavior. More flexibility is a benefit when you need it, and another decision when you do not.
Both support custom code, in different ways.
Carrd documents direct code embeds, including script tags, on Pro Standard and Pro Plus. Pro Plus also includes advanced element settings such as attributes, custom styles, and JS events. shapes Pro has a Custom code block for your own HTML, CSS, and JavaScript, but it runs in an isolated frame: it cannot read or change the surrounding page, its cookies, or your account, or redirect the parent page. It can open external links in new tabs. Scripts that need a real website origin, such as Stripe’s Buy Button, will not work in it, and only you can add or edit custom code in the editor; your AI assistant cannot. Test your specific widget rather than assuming either builder supports every script.
Try an ordinary update, not just the first build.
Replace a featured link, add a gallery, and move older work into a folder. That is the kind of phone-first update shapes is built around. If your needs are closer to designing a standalone one-page site with custom forms or code that works with the whole page, evaluate Carrd’s relevant plan instead.
Before you switch.
Is shapes a general website builder?
No. shapes is a link-in-bio builder. It provides flexible content blocks and themes, not an unrestricted site-building canvas.
Can I use my own domain?
shapes includes custom domain publishing on shapes Pro. Carrd documents it on Pro Standard and Pro Plus, not Pro Lite. You need to own the domain separately in either case.
Can I paste any embed code into shapes?
Not every widget will work. The Embed block accepts supported providers and keeps only validated data; some providers open as external links rather than inline widgets. On shapes Pro, the separate Custom code block runs your HTML, CSS, and JavaScript in an isolated frame, so it cannot access the surrounding page, its cookies, or your account. Code that needs a real website origin, such as Stripe’s Buy Button, will not work in it. Only you can add or edit custom code in the editor; AI assistants cannot.
Does custom code run directly in my page?
Not in shapes. It runs in a sandboxed frame, separate from the surrounding page. This limits access to the page and account; it does not guarantee that pasted code is safe. Carrd documents direct code embeds, including script tags, on Pro Standard and Pro Plus. Test your code and provider requirements before choosing.
Check the sources.
These official pages describe the competitor features discussed above. This is not a live pricing feed or a hands-on review of every feature. We do not quote competitor subscription prices; check current prices, plan limits, and availability with the provider before choosing.
Try the page.
Then decide.
Build something you would put on your profile before choosing a publishing plan.
Publishing 1 page is free. shapes Pro is $8/month or $60/year (USD) for up to 5 pages, custom domain publishing and no shapes badge. Domain registration and any external services are separate.