Make booking the easy part.

Say who you help, and how.

A person landing here may know nothing about you. A line or two covering what you do, who it suits and where you work saves a message that would otherwise start with “do you…?”.

If there is a reason someone should not book, such as an age limit, a referral requirement or a style you do not do, say so here instead of after they have paid a deposit.

One clear way to book.

Make the booking route the most visible thing on the page. If your scheduling tool is Calendly or Cal.com, you can embed it with the Embed block, or paste the provider’s own embed code. shapes keeps only the validated data and discards the pasted markup.

For an enquiry form first, Typeform, Tally and Google Forms are also supported. Some addresses, such as Google Forms short links, open as a link instead of an embedded form. shapes does not run bookings or take deposits, so your scheduling provider does that.

Describe the first visit.

A short Text block can walk someone through a first appointment: how long it takes, what to bring, how to cancel or rebook. People who know what to expect turn up prepared, and cancel less.

• How long a first appointment lasts.
• What someone should bring or do beforehand.
• How to change or cancel.
• What happens afterwards.

Questions and location.

The FAQ block holds up to twenty questions, each expanding when tapped. Use real ones from your messages, in your own words.

A Map block takes a place name or address and shows it. Add a line of text under it for the details a map cannot give, like which door, which floor or where to park.

An illustrative page, top to bottom.

This is an invented example to show the order, not a real practice. “Sam Okafor” is a personal trainer who works in person and online.

Under the name and a line about who Sam works with, a short Text block describes the first session. A Calendly Embed sits right below it. Then an FAQ covering cancellations, what to wear and whether beginners are welcome, a Map for the studio with a line about parking, and a Contact card with a work email.

Before you share it.

Make a test booking yourself from a phone.

• Does the booking widget load, or does it open as a link? Both are fine, but know which.
• Does the confirmation email arrive, and does it match what the page says?
• Are the cancellation terms on the page the same as in the booking tool?
• Does the map point at the right door?

Keep sensitive details out of the page.

A public bio page is the wrong place to collect health information, ID numbers or anything confidential. Use a form or booking tool you trust for that, and say on the page where those details go.

Contact cards show whatever you type, publicly. Use a work number and a work email.